'Fire' from 'The Unseen' uses thermochromatic ink to change the color of your hair. Time to release your inner magical unicorn.

Inspired by occult glamor – a spell cast on somebody to make them see something the spell-caster wishes them to see, THE UNSEEN have developed the world’s first color changing hair dye.

The F I R E dye is responsive to you and your environment by changing color to passing temperature fluctuations. Available in multiple color ranges from bright red to subtle pastels, launching at London Fashion Week in collaboration with Storm Models.

The application of the dye is currently semi-permanent lasting over a few washes and the brand is currently looking for commercial partners to help take the innovation to market.

Source: Fire, The Unseen    Mashable